Laying the Groundwork: What You Need to Know Before Launching a Capital Campaign

Live Webinar | Feb 17th @ 1pm ET/10am PT

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Capital Campaign Planning at a Boardroom Table

Before you dive into a feasibility study or launch a campaign, there’s critical groundwork to be done. Many organizations rush into a capital campaign without fully assessing their readiness—leading to stalled fundraising, donor hesitation, and unanticipated roadblocks. A successful capital campaign starts long before the first ask, requiring strategic planning, internal alignment, and a strong case for support. Without this foundation, campaigns often struggle to gain momentum, leaving organizations scrambling to fill funding gaps.

This session will guide nonprofit leaders through the essential pre-planning steps that set campaigns up for success. We’ll explore what elements need to be in place before engaging donors, how to identify potential challenges before they arise, and why a strong donor pipeline is crucial. Proper planning leads to stronger campaigns, more engaged donors, and a greater impact on the communities we serve.

What you’ll learn:

What key elements should be in place before a feasibility study
How to determine realistic campaign costs (beyond construction)
The role of board engagement and internal capacity in campaign success
How to assess and strengthen your donor pipeline before launching
Actionable steps to move forward with confidence

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Register today!

Meet the Speakers

Frances Roen

Founder & Strategist, Fundraising Sol

Frances Roen is the Founder of Fundraising Sol and a fundraising consultant with two decades of experience. She is deeply passionate about relationship building, individual donor work, and supporting nonprofit professionals’ health and wellness to enable them to deliver their best work.