Laying the Groundwork: What You Need to Know Before Launching a Capital Campaign

On-Demand Webinar | Recorded Feb 17th, 2026

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Capital Campaign Planning at a Boardroom Table

Before diving into a feasibility study or launching a campaign, there was critical groundwork to be done. Many organizations rushed into a capital campaign without fully assessing their readiness—leading to stalled fundraising, donor hesitation, and unanticipated roadblocks. A successful capital campaign started long before the first ask, requiring strategic planning, internal alignment, and a strong case for support. Without this foundation, campaigns often struggled to gain momentum, leaving organizations scrambling to fill funding gaps.

Getting a capital campaign off the ground takes more than a feasibility study. This session walks through the pre-planning steps that separate campaigns that stall from ones that scale, including what needs to be in place before you ever engage a donor.

Watch this on-demand webinar to learn:

What key elements should be in place before a feasibility study
How to determine realistic campaign costs (beyond construction)
The role of board engagement and internal capacity in campaign success
How to assess and strengthen your donor pipeline before launching
Actionable steps to move forward with confidence

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Meet the Speakers

Frances Roen

Founder & Strategist, Fundraising Sol

Frances Roen is the Founder of Fundraising Sol and a fundraising consultant with two decades of experience. She is deeply passionate about relationship building, individual donor work, and supporting nonprofit professionals’ health and wellness to enable them to deliver their best work.