Ready or Not, Here It Comes: A Fundraiser's Guide to Campaign, Research & Internal Capacity Readiness

CFRE Credit eligible | Live webinar | Aug 19th @ 1pm ET

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"Readiness" gets used a lot in fundraising. But readiness from a campaign level looks different from readiness around research/data, and both are different from having the internal capacity to act on what you learn.

In this session, prospect development veteran Regina Alhassan breaks down what readiness actually means across all three dimensions. Drawing on 20+ years of practitioner experience, she introduces a three-tier maturity framework - Foundation Building, Building Momentum, and Ready to Scale - to help you assess where your organization stands and what to prioritize next.

Whether you're preparing for a campaign or building a stronger year-round fundraising infrastructure, you'll leave with a practical tool you can use right away.

What you will learn:

The difference between campaign readiness, research/data readiness, and internal capacity readiness, and how to identify which one is holding your organization back
How to apply a three-tier maturity framework to assess your organization's research and data maturity
Why CRM health and frontline fundraiser capacity matter as much as any tool or wealth screening purchase
A self-assessment approach to identify what to fix first, whether preparing for a campaign or strengthening year-round fundraising infrastructure

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Register now!

Meet the Speaker

Regina Alhassan

Founder & CEO of ResearchPRO

Regina “Money” Alhassan is the Founder & CEO of ResearchPRO, a prospect development and fundraising data strategy consulting firm. With 20+ years of practitioner experience spanning institutional and consulting roles, Regina helps nonprofits turn donor data into donor pipelines. She is a certified consulting partner with iWave (Kindsight).