Don't Just Acquire, Upgrade: Donor Upgrade Strategies to Nail Year-End

Don't just acquire, upgrade! Donor upgrade strategies to end-the-year strong

On-Demand Webinar | Apr 2nd , 2026

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Fiscal year-end pressure is real. By Q4, fundraisers aren't building new donor pipelines. They're working with what they've got. Watch this on-demand masterclass to get a practical, actionable playbook to identify and upgrade donors in the final stretch.

Join Cherian Koshy, CFRE, CAP®, Vice President at Kindsightand globally recognized expert in fundraising strategy, leadership, and innovation, for a masterclass-style session that delivers strategies you can implement immediately. Author of Neurogiving: The Science of Donor Decision-Making, Cherian blends neuroscience, behavioral science, and real-world experience to help organizations inspire generosity and finish the year strong. From understanding your donor base to building an upgrade shortlist and making the ask, you'll leave with a concrete plan to take back to your desk and put into action.

You'll walk away with:

A proven framework to uncover hidden upgrade opportunities in your donor pipeline
Data-driven strategies to pinpoint donors ready to give more, right now
A prioritized upgrade shortlist you can act on immediately
Insider tips to make compelling asks that drive results before year-end
The tools and insights you need to hit your fundraising goals under pressure
The Donor Upgrade Shortlist Worksheet to put the playbook into practice

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Watch now!

Meet the Speaker

Cherian Koshy, CFRE, CAP^®

Vice President, Kindsight

Cherian is a globally recognized expert in fundraising strategy, innovation, and the science of donor decision-making. Author of Neurogiving, a multi-week USA Today bestseller and #1 Amazon bestseller, he has spent his career helping organizations inspire generosity ethically and lead with clarity. He serves on the global board of the Association of Fundraising Professionals and the board of The Giving Institute, and his insights have been featured in Fast Company, Forbes, and The Chronicle of Philanthropy. He now serves as Vice President at Kindsight, working at the intersection of ethics, technology, and philanthropy.